NPR: Wearing a cowboy hat under the West Texas morning sun, Jeff Bezos crossed the bridge to enter the capsule made by his company Blue Origin. He was accompanied by three others — his brother Mark Bezos, female aviation pioneer Wally Funk and 18-year-old Oliver Daemen. Then the shuttle hatch closed and just before 9:15 a.m. ET, the four blasted into space on the first human flight on Blue Origin’s New Shepard launch vehicle. Bezos is the second billionaire this month to reach the edge of space: Richard Branson rocketed there last week aboard a vessel made by his company Virgin Galactic. The date of the New Shepard’s maiden launch is no accident: July 20 was the day in 1969 that Neil Armstrong and Buzz Aldrin landed on the moon. Further reading: ‘Mercury 13’ pilot Wally Funk carried 60 years of history to space on Blue Origin flight.